About Us

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Who We Are

MAF Fire Safety and Security LLC is one of the leading names in fire & safety, based in Dubai which was established in the year 2012. Right from producing and supplying fire-fighting equipment to installing it, MAF takes care of all your requirements when it comes to high-profile safety from the hazards of fire.

MAF is one of the flagship brands of Dunes Capital Initiates, a UAE-based business conglomerate that ventures into a diversified range of service segments. MAF Fire Safety & Security is one of the few companies in Dubai that has successfully secured a DCD A+ category license. MAF is also one of the very few companies that has acquired ISO certifications, conspicuous evidence of the merit we have been keeping up right across all our operations. What is even more commendable is the fact that we have.

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Mission & Vision


Our vision is to be recognized as the most trusted and reliable manufacturer and provider of industry standard and quality fire security services and products to our customers worldwide that leverage advanced technology and performance with value pricing and thereby achieve complete customer satisfaction. We work with a firm commitment to excel in all our operations by abiding by the fire safety principles, thus the trust that the people have in us, is truly what ignites us to excel.


We’re proud to say that we have grown into what we are today because of our very special patrons – our clients. Empowering them with the platinum value for their trust in us, we work according to their specific requirements, no matter the magnitude or scope of the task We offer various range of products required for any hazardous situations, even if it is a medium or high-risk application globally. Our post-installation services like AMC and Rectification ensure that we aim only to safeguard the worldwide community from any kind of minutes

Our Clients


We are equipped to provide excellent after-sales services. Our Services Department has qualified and experienced technicians and the technical back up to provide efficient service.

Our services basically include:





MAF Fire Safety & Security have set a benchmark in providing the most advanced firefighting, safety and security, products and services for buildings, turnkey solutions including all types of design, supply, engineering, installation, testing, commissioning and maintenance services to all sectors including local authorities, educational authorities, hotels, industrial sites and to any commercial applications.

Technical Strength

We have a team of well-qualified, trained, and experienced engineers and technicians for taking care of fire fighting and fire alarm works. Our professional manpower includes a project team headed by the Project Engineer and a maintenance team headed by the Site Engineer. Our team members have a thorough knowledge of Fire Alarm and Fire Fighting Systems, and they are very well conversant with relevant standards and Civil Defence Requirements.

Team of well-qualified, trained and experienced

24x7 Assistant - 800 FIRE (8003473)

MAF comes to you with the exclusive advantage of round-the-clock service, every single day of the year. What we have in our kit is a wide array of services that include design, supply, engineering, installation, testing, commissioning, and maintenance of fire fighting and fire alarm systems, using the very best of available technologies.

Equipments supplied are 100%

It was in 2008 that I had an opportunity to give life to Dunes Capital Initiative. This was a result of my ambition and dream to create stunning and landmark structures. Since then, we have been in the forefront of building homes and structures, remaining completely committed to the society that we are a part of.

It all began with the launch of Maz Consultants, a full service consulting and engineering firm that offers public multi-disciplined expertise and comprehensive services. Once the foundation was set with the instants success of MAZ, Dunes Capital initiates was founded and it soon becomes the mother company of all our initiatives.

Under the umbrella of dunes Capital Initiates, we slowly moved towards other business verticals on a mission to serve a wider ambit of requirements. MAF Fire Safety and Security was founded soon and it quickly developed into one of the most sought-after brand for fire and safety in the region. Gradually, Dunes Capital Initiates ventured into various sectors including Gas, Trading, Food sector, Retail sector, Property Development and MEP (Mechanical, Electrical and Plumbing) solutions

At Dunes Capital Initiates, each project begins with an extensive dialogue with the client, so that we understand their requirements comprehensively. Our high-quality and cost-effective services include exploring multiple options to arrive at the best possible solutions. We specialize in civil engineering, architectural design, structural design, the design of fire fighting & fire alarm systems, building services design and project management services. We undertake commercial, industrial, residential land development, renovation, and conservation projects for Government, Corporations, and private owners. Our high-quality and cost-effective services include exploring multiple options to arrive at the best possible solutions.

We devote unmatched dedication to every single project of ours, irrespective of its size. Our services extend to research work, feasibility studies, case studies, preparation of tender drawings and documents, liaising with approving authorities, planning approval as well as construction supervision, start-up operation, project management, energy audit and management, professional management, and advisory services.

We strictly adhere to the code of requirements and maintain a strong focus on safety, quality, and reliability. We work towards low subsequent required maintenance and keep the development for future potential open. We incorporate value-engineering principals for cost and performance into our systems design and installation procedures to minimize expenditure. We have successfully stood the test of time and we fully understand that nothing works better than integrity in offering superior quality and winning the trust of your patrons. These two factors are the essential raw material for building a name and a place in thousands of hearts. The future I reckon, will be spent on building these two factors to their zenith.

Last but never the least, we value the time of our clients and make sure that we complete and deliver projects on time within the estimated budgets.

We look forward to your continued support and trust.

Dr. Sulaiman Vayalath

B.Arch, F.I.I.A, Principle Architect

CMD Dunes Capital

Mrs. Jasmin Sulaiman

CEO, MAF Fire Safety & Security

Success is by no means an accident, but a result of continuous hard work, improvisation, and yearning for the best. At MAF Fire Safety & Security, this pursuit of hard work is not simply a driving force, but also a routine practice strictly adhered to by every single member of the group. That is exactly why MAF is one of the leading Fire & Safety brands in the UAE that is greatly reputed and looked up to by our dear customers.

Ever since our inception in 2012, MAF has been growing steadily as a popular name in the sector. Despite stiff competition in the market, we have managed to make it to the top of the table through constant innovation of technology and the introduction of new products and services. Thanks to our highly skilled and professional workforce, MAF has been successful in serving our customers the best. Now, on a mission to serve a wider customer base, MAF is intending to reach out to other Emirates and even beyond. We hope to make our presence strong in the international market and make a global impact profoundly.

As the CEO, I am highly delighted to be a part of Team MAF and sincerely hope that the brand continues to grow higher in the months and years to come.


They are our testimony of excellence. Journey towards creating safer and secure world continues.